Here’s a controversial way of prospecting and maybe generating a number of money – buying old domain names. Why is it slightly contentious? Well straightforwardly because various people do it with the intention of making thousands out of the rightful owner.
First, what is it and what is purchasing old domain names about? Well, each day thousands of domain names expire and are not renewed. They are not renewed for a variety of reasons. Reasonably often the previous owner has got bored of the web site and not worked on it for a while, or the initiative has not worked out. In this case, there is no harm in someone else buying the web site URL and using it for their own purposes. But this only accounts for a number of of the old domains that are bought by further people.
In a couple of examples recently, with some of my own customers, the customer has been in charge of maintaining their own web site domain name but have forgotten to renew it for one cause or another at the relevant time. In both cases, someone else immediately bought up the domain name, didn’t use it and made it accessible to sell back to the owner. One customer was told that their domain name would cost many thousand dollars to buy back from a quantity of Australian guy who had bought the domain name. And that was for a charity’s web site.
This is the side of buying old domain names that particular people promote, which I don’t like. But with some registrars, if the new owner approaches the previous owner and offers to give back the name for a sizeable profit, the registrar will quickly withdraw the domain name from them. Without approaching the correct owner, there is a likelihood they won’t approach the new owner any way, so it isn’t a great way of earning cash. You need to be able to buy numerousdomain names hoping that one or two are bought back.
The more legitimate side of buying domain names is effortlessly hunting for old domain names that still have a lot of traffic. This may perhaps be because there is traffic coming in from search engines, links in forums and best site lists etc. You buy these because the previous owner has decided that they can’t be worried with the domain any more and then change the traffic to an income.
How possibly will you do this? Well, putting Google Adsense or other PPC adverts onto the home page for the web site may possibly mean that people arriving there with nowhere to go might click the advert and earn you a payment. If the URL name is related to an obvious product, then you might also be able to add affiliate links to this to produce a direct selling chance. The trick here is finding the domain names with traffic on them. More work at home ideas on the blog.
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