Archive for 'web promotion'

The 4 Significant Website Challenges Your Web Business Will Face

Thursday, February 24th, 2011 at 9:19 pm  
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Each and every work from home business requires a website. In fact, they have become more common than business cards for smaller businesses. However, just like every asset, especially a technology resource, there are certain issues that you will likely run into. Fortunately, by knowing what potential website problems are in the future, you are able to take proactive actions to avoid them altogether. Here is a quick look at four of the most popular problems that your website will encounter.

The first problem is the one that will kill any site. Even worse, it is a problem that nobody will admit they’ve got until it is too late – boredom. At some point in time, you are likely to lose your enthusiasm, at least for some time , and just want to totally forget about your website. It doesn’t matter how passionate you are, sooner or later your interest level will dip. There are 2 ways around this. The 1st is to simply work through it, just as if you would have to with a 9 to 5 job. This problem is that you are operating a business and can easily rationalise spending your time on other activities. The 2nd choice would be to hire someone, even if it is actually only for a few hours a week, to perform some website maintenance This could be writing and submitting articles, doing some back linking, or anything else you may need performed. Once you lose your motivation, they are able to pick up the slack.

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Get Your Money-Making Website Setup Today!

Thursday, June 25th, 2009 at 2:50 am  
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Somebody said you have to love what you do, but that’s not necessarily true. What is true is that you have to love the opportunity. The opportunity to build life, future, health, success and fortune. Knocking on someone’s door may not be something you love to do, but you love the opportunity of what might be behind that door.

For example, a guy says, “I’m digging ditches. Should I love digging ditches?” The answer is, “No, you don’t have to love digging ditches, but if it is your first entry onto the ladder of success, you say, I’m glad somebody gave me the opportunity to dig ditches and I’m going to do it so well, I won’t be here long.’”

Getting free from dominating bosses and the possibility to make your own decisions is one of the lures of starting your own business. As attractive as it looks, not everyone is suited for self-employment. Before you go ahead with any plan to start a business it is important to take a close look at yourself and ask yourself some important questions.

Once your business is up and running and things are going fine, you will start to look at how to grow. There are many ways to expand a good business, but first make sure you have your current circumstances under control.

So, before you are tempted to give up or get discouraged, remember all success is based on long term commitment, faith, discipline, attitude and a few stepping stones along the way. You might not like the stone you are on right now, but it’s sure to be one of the stones that lead to great opportunities in the future.

One of the most influential factors in your sales success is your ability to develop relationships. People use emotion in every buying decision. This principle holds true even for sales reps selling business to business, after all, even in a corporate environment the final decisions will still be made by a person. In your quest to develop good relationships with your buyers you do not have to be ingratiating or otherwise insincere, it is simply essential that you pay attention to the way your prospects feel about you, adding a personal element to your approach rather than treating every situation like a cold business transaction.

The significance of relationships in selling can never be underestimated. Whether you are a network marketer selling to your friends or a corporate sales person selling to a buyer, it is important to note that nobody sells to a company. People sell to people and emotions automatically enter into these decisions. How the buyer feels about the seller is bound to have an affect on the sale. In all of your sales endeavors you should ensure that you are polite, kind and gracious, but there is more that you can do to build a relationship in which you have great influence.

Written by Ricco Richardson
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What Your Traffic’s Telling You – 4 Things Web Analytics Can Teach You

Wednesday, June 24th, 2009 at 9:03 pm  
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Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well, in order to increase sales.

Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your web site:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates.
People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer visitors spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site.
Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.

3. You see if your traffic’s leaving as soon as they hit your landing page.
If they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience. Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”

4. You see where people are exiting your site.
This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire is too long.

Web analytics puts you in a position to see what’s working on your web site and what isn’t. It highlights where you need to make changes, and then measures how effective those changes are.

Written by Ricco Richardson
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Using Press Releases To Get Traffic And Build Links To Your Website

Wednesday, June 24th, 2009 at 7:51 am  
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One of the most powerful ways to bring traffic into a website and build links is to use press releases.

If you’re using online methods to distribute your press release, you’ll find that every time you submit on, it will bring in both traffic and links.

Even if your press release doesn’t generate any interest from reporters, it will still help your website.

A great press release can completely change your business and bring in a flood of traffic, links, and even get you on CNBC or Oprah.

Even when given all the benefits of press releases, however, most people will never use them.

They have a list of excuses that include: I don’t have anything newsworthy; My business is different; I don’t know how to write a press release; and this one really befuddles me – because someone might actually call them and want to interview them – they’d have to *gasp* actually talk about their business to someone.

Of course, they’re just that – excuses. Coming up with something newsworthy is relatively easy. Any business can benefit from the use of press releases, they’re even relatively easy to write. For those who are afraid you might actually have to talk to someone, though, I’m not sure what to tell you – a lot of times, no reporters will call, but they might.

Here’s a few tips for successful press releases.

1) Headlines Are Vital

Just like a great headline can make or break a salesletter, the headline of your press release can make or break it. If your headline doesn’t grab someone’s attention, then it doesn’t matter how great the rest of your press release is because nobody’s going to read it. If you need help coming up with headlines, just go to your library and look at the headlines of magazines and newspapers. You’ll find plenty of great headlines within their pages.

2) Not An Advertisement

Remember that your press release is not an advertisement. While you can certainly use them to promote a new product or service in your business, the actual press release should read like it’s being written by a neutral third party. Think of yourself as the reporter writing the story about the product, why it was created, and a little history. Don’t hype up the product, just give them the facts.

3) Quotes

Have you ever noticed how just about every article you read in a newspaper has a quote from one person or multiple people? That’s because quotes make your stories more interesting. Always include a quote from someone in your press release, even if the only person you can quote is yourself.

So next time you’re looking for to get more traffic or links to your website, give the press release a try.

Written by Ricco Richardson
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Building A Website The Easy Way

Monday, June 22nd, 2009 at 9:32 pm  
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Being an entrepreneur, I was anxious to stake my claim on the web and join the community of those who were making a living online. The only problem was, I didn’t have a clue how to build a website or the patience or time to learn all that code.

So, what did I do? I started a search for an easy website creator. My thinking was surely some ambitious entrepreneur had already realized the earnings potential of a website builder for the do-it-yourself person? As you can probably guess, I found one. Well, actually, I found quite a few. Of course, back then there weren’t nearly as many options on the fiber optic highway as there are today…so my selection was a bit limited when compared to today’s market. Back then was approximately six years ago, which at the speed of changing technology might as well have been the ice age.

I made my selection and started building a website. Was it easy? No. Remember I was inexperienced and soon learned that not all site builders are alike. My first attempt was definitely with a stone age product in a modern day world. Believing that all products, from a well-known company, are surely quality was my first mistake. While this company offered several affordable services and quality products, their easy website builder wasn’t one of them.

I began my search again. This time, however, I relied on the feedback from other website builders like myself. Hence, ask someone who has already been there, done that. After garnering a few referrals, I set out to try the mentioned services and finally settled on one.

Am I happy with my choice? Absolutely! So happy in fact I saved my money, earned on the web, and purchased a partner’s program with the company. You see, I was referring so many people to their services, I finally wised up and realized I might as well be earning from all those referrals….and now I am.

After much trial and error, I did learn a few important keys to online success and building a website. Here are a few tips to help you get started and stake your claim on the world wide web:

•Target your market. Don’t try to be a website for everything. Find your niche and fine tune your site to match.
•Stay away from dark background colors and wallpaper. Keep your site clean and easy to navigate.
•Add quality content. Keep your site content fresh and updated.
•Quality link exchanges do work. Exchange links with websites that fit the demographics of your site. Stay away from link farms.

Now that you have your website online, marketing and maintaining your site will be the key. It’s not like the movie, “The Field of Dreams – If you build it, they will come.” If you don’t market your website, guess what? They don’t come. It’s that simple.

Marketing is such a big and hot topic that I won’t go into it in this article, however, I do suggest doing a search on the web for keywords, “website marketing.” You will discover there are millions of responses and endless information and debate on what is the best solution. My experience: there is simply no one solution for this issue as the internet is ever changing and updating. Make time to read and learn about marketing your business online and locally. There are many great resources on the web which can help you stay informed and updated.

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Before You Redesign Your Web Site

Monday, June 22nd, 2009 at 3:22 pm  
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It’s a familiar story. Your Web site was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Web site. It might have even had some cool new features like some JavaScript rollovers or maybe even some Flash.

Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It’s time to redesign.

It sounds like such a great project that it couldn’t possibly go wrong, but trust me—the best of intentions can sometimes lead to costly business mistakes. The entire redesign process would take several of these articles to properly explain, but I’d like to talk about my 4 basic rules to remember BEFORE you start the process of a Web site redesign:

1. Determine EXACTLY what you want from your new Web site and be realistic.
A Web site redesign project can be as big or small as you want it to be. Some times the written content might be fine and a freshening of the interface is all that’s in order. Other times some Web applications might need to be developed to take online orders or allow members to log in.

No matter what you decide you need, remember that everything that you do needs to accomplish your businesses’ overall goals of increasing sales and retaining current customers. Anything outside of this might not be necessary.

Also, don’t be afraid to do things in phases. A lot of my Web design clients do things this way because it allows them to focus on immediate needs first. For instance, a client might have very poor Search Engine rankings because their old Web site was poorly developed and their tags are no good. But they also want user forums where their clients can discuss and ask questions. We might do 2 phases for a project like this. The first would get their Web site up to date with the latest Search Engine Optimization techniques, and once that is done and the Search Engines are re-indexing their pages, we will develop the other features that they want on their site, such as the member forums.

2. Choose a Designer wisely.
Choosing the right Web designer is obviously a huge part of your Web site redesign project. Even large corporations with a creative department will outsource this job to an outside firm a lot of the time. The right Web designer will display creativity, but will also be sensitive to the context in which their designs are going to be viewed.

For instance, for a high-priced law firm in Manhattan, a singing, dancing animated character, executed in Flash, would not be the right way to go. Make sure that the Web designer has made work that fits the client’s personality and vision, and not the other way around.

A lot of clients that come to my firm inquiring about a Web redesign want to see only work that is in THEIR industry. I think that finding a designer that ‘knows’ your industry is a valid one, though a GOOD designer will put the time and effort to learn an industry. To me, it’s more important that someone has the sensitivity and understanding to be able to work with ANY industry. Some times firms that specialize in only one industry begin to suffer from ‘tunnel vision’ or possibly even lose their creativity altogether because they are no longer challenged with learning new things.

Either way, taking an extensive look at a Web Designer’s portfolio will tell you a lot. And you might want to call a few references as well.

3. Don’t give in to fads and eye candy.
As a Web Designer, it is my job to keep up with the latest and greatest software, plugins, trends and design ideas. While some of these are great tools, with every project that I tackle, I need to ask myself: “Does this tool—as cool as it looks—accomplish what the client wants to accomplish?” A lot of times it does, some times it doesn’t. For instance, I am a proponent of Flash because of the amount of interactivity and interest that it can add to a static Web page. But it only works when it is used properly and when it fits with the rest of the Web site. There are some times when animation, sound or video will just NOT work.

4. Remember why you’re doing it in the first place.
You are redesigning your Web site because your company wants to increase sales and retain current customers. If every single feature of your new Web site does not contribute to that, you need to reconsider why you are doing it. It’s not enough to just have a facelift every once in a while. A good Web site redesign can be costly and unless it is directly contributing to the growth of your company, you could easily put your marketing budget to better use.

The best Web site redesigns are the ones that take a company’s ideas and vision and portray it in a way that is attractive, easy to use and memorable. The features you add to your Web site that truly benefit your potential clients and current customers are the ones that will pay off tenfold in the long run.

Best of luck in your Web site redesign process.

——————

Greg RS Kihlstrom is an internationally-recognized Web, Motion Graphics and Print Designer who is currently creative director at Carousel30. You can view his work at: http://www.carousel30.com

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Make Your Site Quick To Load!

Monday, June 22nd, 2009 at 7:10 am  
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The time it takes to load your site can make or break a visitor’s first impression of your site. If your site takes too long to load, the visitor will click “Stop” or “Back” and leave your web site. If you are a business and offering people important information, it is critical to have a nice design, with a quick load time.

You may want to check out the load time of your page, to indeed see if your site loads quick enough for the average user. A great site tool can be found at http://www.websiteoptimization.com/services/analyze/ where you are able to enter your site and it displays a report on the time it takes to load your site on different connections, in addition to tips to decrease load time.

Upon doing a speed test, if your first page takes a great time to load in the visitor’s browser, it is in the best interest to do some redesigning to decrease load time and increase the number of visitors that will not click back on the browser. We must remember that not everyone is running on DSL or Cable modem. Many users still dial up using a 56K connection. As web designers and site maintainers, we want to ensure our site’s load quickly, as to not lose potential visitors to your site.

Images, Sounds & Animations are the major menaces to download time. While these add nicely to a site, they may take up a lot of time to load. If you may avoid large sized files, please do. Many images may be optimized to look the same, however taking up less space, and download more quickly. Many image editors such as Adobe Photoshop or Paint Shop Pro can perform these tasks.

Sounds & Videos should be avoided on your main page, as they take up most time to load. Keep these for inner pages if possible. Videos and sound files can be from 100 KB to 1 MB in size or larger. If the user needs to load a 500 KB video file on a 56 K modem, it will take upwards to 89 seconds to complete. This definitely could turn the user away from your site. So keep these files to a fairly small size, or avoid if possible.

Text can also play a significant role in the load time. If you have a large amount of HTML code and large amount of content on your main page, it will also increase the load time. Text however is not as significant, as the entire text you have on the site may not be even the same size as a couple of pictures combined.

So limit the large sized graphics on your web sites. Your visitors will appreciate the fast loading site with the information being presented that they are looking for!

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How Affordable Websites Can Make You Money

Monday, June 22nd, 2009 at 7:10 am  
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Do you have a website that doesn’t bring you any business?
Are you worried about investing more money in a website that isn’t performing?

Well here is some good news: affordable websites can make you money!

There’s a myth circulating that you have to invest a fortune to make money through the web. Of course the likes of Amazon and eBay have thrown cash at their websites and are reaping the rewards, but I’m not talking about companies of that size. Budget websites can also generate income with the right approach.

The great thing about doing business online is that you can keep your overheads low. No need for expensive shop fronts, offices, printed brochures or a large workforce. Ideal for the small business without endless capital resources.

It is perfectly possible to do business via the web and make a tidy profit using a modest website on a small budget, providing you follow some basic rules regarding content and structure, and concentrate on converting visitors into sales.

I read a fascinating article last week, by Michael L. McGrath of MLM Celtic Enterprises, which successfully articulated some similar ideas that I have been talking to my clients about recently:

“Every web site has a Most Desired Response, that which the the site owner wants the visitor to do while visiting, and that MDR needs to be identified. The site’s design and content need to be crafted tightly and well around the MDR, identify it with absolute clarity, and remove all obstacles that might prevent a visitor from the response.”

That – in a nutshell – is the key to a successful, profitable website, and it need not cost the earth!

It’s amazing how many start-ups fail to grasp this idea, and then complain that their website fails to bring them any business. Imagine that. If you follow a few basic rules, you can produce websites that actually bring you business.

Concentrate on the following:

identifying your Most Desired Response
identifying your target audience
structuring your site and preparing content, based on your MDR and your target audience.

Identify your site’s Most Desired Response

Rather than thinking about how you would like your site to perform, think about how you would like your customers to behave. There’s a subtle but crucial difference.

More often than not, your MDR will be a visitor buying your product or service. By the way, if you want to take online credit/debit card transactions, you can use PayPal, which is quick and easy to set up. All you need is a bank account to get started.

But your Most Desired Response doesn’t have to involve an online transaction. Very often an MDR will be making a phone call, making contact via email, or simply registering personal or business details.

Be sure of your target audience

Successful small businesses identify and corner niche markets, rather than attempt to take on the world! This is doubly important for online marketing, because you will want to avoid competitive keywords when preparing your content for the search engines.

Structure your site and prepare your content

Once you have established your MDR and identified your Target Market, you can begin to structure your site. The structure and content of your site should serve exclusively to trigger the Most Desired Response from your Target Market. Anything which does not fulfill this criterion is superfluous and should be discarded. Be ruthless about this. Avoid building in gimmicks to your

site, which only serve to distract your visitors from the MDR.

I recommend drawing a flow chart which maps your visitors’ journey beginning with the keywords they enter into Google, and tracking their movement through your site to the holy grail – the Most Desired Response.

When preparing your content, you will need to bear two things in mind. Firstly, it has to comply with the MDR. Avoid superfluous waffle, and make sure everything you say is leading your visitor towards that all important conversion. Secondly, you will need to make sure that your content attracts your target audience to the site in the first place – via the search engines. Start by identifying the right keywords – or more accurately keyphrases – and then ensure that they feature in your content.

In the online world, niche markets take on an even more important role, when you come to choose keywords. The big boys will have the generic keywords sewn up already, and those keywords won’t bring you targeted traffic anyway. If you can concentrate on a specialist or localised market so
much the better. You will stand a far better chance of driving targeted traffic to your site and generating hot leads. Of course you need to make sure that your keywords are not so specialised that none of your potential customers are using them. It’s a fine balancing act. Nichebot offers a useful tool for working out the most productive keywords.

So you see, none of this is going to cost you the earth. A great deal of thinking and research (I never said it was easy!), but not a great deal of money. Quite the reverse: if you follow the rules, you will soon be making money.

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My Mistakes As A Web Design Newbie

Monday, June 22nd, 2009 at 1:23 am  
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Learn from them

Approaching retirement age I was made redundant last year and decided to create my first web site, initially knowing little about it. I hope that, by reading about my experiences, that I may save you both time and money if you ever find yourself in the position of wanting to build a site with little initial knowledge.

eBooks
I bought five or six ebooks on how to make my web fortune from the one-page web-sites that you see on the web. The prices ranged from $9.95 to $29.95. It would be unfair of me to say that they were of no use, as you can always pick up the odd pointer, or contact. However, with the benefit of hindsight I would not have purchased any of them. Instead there are free, better written books which give you at least the same pointers, and often have more substance. You can download from my web site, for free, two excellent books by Ken Evoy, which will provide you with a good basic knowledge to move forward. Don’t get carried away with the sales hype contained in some of these “get rich quick” single page sales letters that offer huge free bonuses and an imminent price increase.

Universities and colleges
There are various colleges and universities on the web which promise you the ultimate in web creation, site marketing, search engine optimization and much more, “all under one roof” They usually have libraries of “how to” books and membership is by monthly subscription with some offering a lower fee for the first month. Have a look, by all means, I looked at three and claimed my refund within the stated period. I found that I could obtain similar information offered for free with a little searching, and that what they really offered was convenience.

Web Design software
I initially purchased a web site building package for $69.95 and was soon disappointed by its lack of functionality. I then looked over the shoulder of a friend whilst they showed me the workings of a top-end product costing nearly $400.00 but I found it to be too complicated with too steep a learning curve too be quickly productive. I posted a request for help on the Warriors forum and there were more recommends for a particular product than any other. So I decided that my first web site would be a review of that product, which I would create as a trial, before I went on to build a site that would aim at generating income.

What should the web site be about?
Several of the books that I read suggested that the subject matter should be about something that you enjoy doing and therefore you will create your site with more passion and enthusiasm. Whilst this is sound advice I found that the need to create a trial site, which would force me to learn the basics, was more than a sufficient driving force.

Domain name & Web hosting
Go for a dot com registration and pay no more than $10 per annum. Don’t go for free hosting, you get what you pay for. I looked at hosting sites that offered complete package with hosting, autoresponders, SEO and linking software and much more. Whilst everything was conveniently in one place they failed to convince me that each product would stack up well if they were competing in each niche market. I therefore opted for the best of breed approach and a little less convenience.

Search Engine Optimization
This was probably the subject that I was most worried about as I new that it referred to making a web site as easy as possible for the search engines to find, but I had no clue as to how to go about it. I have a free ebook that you can download entitled “Search Engine Optimization Made Easy” which will give you the basics to carry out this process. The book is really a plug by the author of SEO software for his excellent product. I was fortunate in that the web design software I selected also, somewhat unusually, held my hand through this process, carefully pointing out page, by page, what I needed to do.

Article Distribution
I was aware that, in order to succeed, I should submit articles to the numerous Article Directories present on the Internet. There are two ways to do this. By purchasing one of the two major pieces of software to assist me in doing it myself, or to use a company to do it for me. I looked at each way and found that, whilst both software solutions cut out some of the tedious manuals tasks of submitting to over 150 directories, it was still time consuming. Having examined the market place carefully, discounting any company who charged for a fixed number of submissions, I opted for one who for a fixed quarterly fee would submit any number of articles.

Link software
Again, so that I would get more site traffic, I new that I should get other sites to link to mine and that I would have to manage those links and the emails back and forth etc. I initially started to design an Excel spreadsheet linked to Microsoft Word but decided that I would still have to create the links pages by hand. My advice is to obtain software which houses all your links in a searchable database, handles all of the emails, including template housing, and that automatically creates the HTML link pages for you.

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