Archive for 'web design'

My Mistakes As A Web Design Newbie

Monday, June 22nd, 2009 at 1:23 am  
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Learn from them

Approaching retirement age I was made redundant last year and decided to create my first web site, initially knowing little about it. I hope that, by reading about my experiences, that I may save you both time and money if you ever find yourself in the position of wanting to build a site with little initial knowledge.

eBooks
I bought five or six ebooks on how to make my web fortune from the one-page web-sites that you see on the web. The prices ranged from $9.95 to $29.95. It would be unfair of me to say that they were of no use, as you can always pick up the odd pointer, or contact. However, with the benefit of hindsight I would not have purchased any of them. Instead there are free, better written books which give you at least the same pointers, and often have more substance. You can download from my web site, for free, two excellent books by Ken Evoy, which will provide you with a good basic knowledge to move forward. Don’t get carried away with the sales hype contained in some of these “get rich quick” single page sales letters that offer huge free bonuses and an imminent price increase.

Universities and colleges
There are various colleges and universities on the web which promise you the ultimate in web creation, site marketing, search engine optimization and much more, “all under one roof” They usually have libraries of “how to” books and membership is by monthly subscription with some offering a lower fee for the first month. Have a look, by all means, I looked at three and claimed my refund within the stated period. I found that I could obtain similar information offered for free with a little searching, and that what they really offered was convenience.

Web Design software
I initially purchased a web site building package for $69.95 and was soon disappointed by its lack of functionality. I then looked over the shoulder of a friend whilst they showed me the workings of a top-end product costing nearly $400.00 but I found it to be too complicated with too steep a learning curve too be quickly productive. I posted a request for help on the Warriors forum and there were more recommends for a particular product than any other. So I decided that my first web site would be a review of that product, which I would create as a trial, before I went on to build a site that would aim at generating income.

What should the web site be about?
Several of the books that I read suggested that the subject matter should be about something that you enjoy doing and therefore you will create your site with more passion and enthusiasm. Whilst this is sound advice I found that the need to create a trial site, which would force me to learn the basics, was more than a sufficient driving force.

Domain name & Web hosting
Go for a dot com registration and pay no more than $10 per annum. Don’t go for free hosting, you get what you pay for. I looked at hosting sites that offered complete package with hosting, autoresponders, SEO and linking software and much more. Whilst everything was conveniently in one place they failed to convince me that each product would stack up well if they were competing in each niche market. I therefore opted for the best of breed approach and a little less convenience.

Search Engine Optimization
This was probably the subject that I was most worried about as I new that it referred to making a web site as easy as possible for the search engines to find, but I had no clue as to how to go about it. I have a free ebook that you can download entitled “Search Engine Optimization Made Easy” which will give you the basics to carry out this process. The book is really a plug by the author of SEO software for his excellent product. I was fortunate in that the web design software I selected also, somewhat unusually, held my hand through this process, carefully pointing out page, by page, what I needed to do.

Article Distribution
I was aware that, in order to succeed, I should submit articles to the numerous Article Directories present on the Internet. There are two ways to do this. By purchasing one of the two major pieces of software to assist me in doing it myself, or to use a company to do it for me. I looked at each way and found that, whilst both software solutions cut out some of the tedious manuals tasks of submitting to over 150 directories, it was still time consuming. Having examined the market place carefully, discounting any company who charged for a fixed number of submissions, I opted for one who for a fixed quarterly fee would submit any number of articles.

Link software
Again, so that I would get more site traffic, I new that I should get other sites to link to mine and that I would have to manage those links and the emails back and forth etc. I initially started to design an Excel spreadsheet linked to Microsoft Word but decided that I would still have to create the links pages by hand. My advice is to obtain software which houses all your links in a searchable database, handles all of the emails, including template housing, and that automatically creates the HTML link pages for you.

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What To Avoid When Starting A Home Business

Sunday, June 21st, 2009 at 8:31 pm  
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Starting a home business venture is an exciting time, but there are specific aspects you have to be careful to avoid. It can be a hectic time getting a home business up and running, especially if you are new to the internet industry. While it is important to begin marketing your website as soon as possible, you also want to be careful rushing into anything.

When should you begin marketing your home business venture is a question many people have. One of the biggest mistakes people make is waiting to begin marketing and advertising their home business until it is further developed. The problem with waiting is that you are just losing potential customers.

If you are in fear that your website is not up to par quite yet, there is nothing wrong with putting a note informing visitors that you are just getting started and will be further developing the website over time. But waiting to begin marketing your home business website until it is further developed is a mistake. The main reason for this is because you will never be completely finished with the website. The internet industry requires constant attention and development over time to stay with the competition.

While it is a mistake to wait to release your website, it is also a mistake to rush any part of the development phase. For example, there is no benefit to your website or its visitors if you provide poor quality content just to have content. Another example is having a sloppy web design just to make it look more developed than it really is. Take your time and gradually build the website you dreamed up when you started.

The content you produce is a crucial part to your home business venture. Poorly edited content is detrimental to your website, but having content that is unrelated to your website can be even more devastating. By distributing unrelated content, you are only wasting your time by providing your visitors with useless information.

The last thing to avoid when developing your home business venture is using keyword optimization incorrectly. Keyword optimization is a great way to generate a high traffic volume and produce quality content. However, if you flood your readers with the same keywords repetitively, your writing will be unprofessional. You have to learn to place the keywords within the flow of the content so that the readers notice the keyword, but aren’t annoyed by it.

The best way to start a home business is to just jump right in. While there is no right way to start a home business venture, there are certainly wrong ways. Therefore, by paying close attention to the features listed above, you are bound to have a flourishing start to your home business.

Written by Ricco Richardson
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Developing A Web Site Concept And Why It Matters.

Sunday, June 21st, 2009 at 7:10 pm  
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If your desire is to build a Web site business which attracts targeted traffic and actually works for you, as opposed to a site which languishes in anonymity, then this is the place to start.

Developing a concept is a fundamental step in creating a Web site. It provides a framework, upon which you can identify and mine profitable Keywords, create and add content related to your concept and identify the monetization potential of your site.

So where do you start?

If you already have an established business, your site concept is obvious to you. If not you should look to other interests, experience hobbies or job related activities for inspiration, the possibilities are endless, open your eyes and look around for ideas.

Remember that without traffic, you will not generate income

Your best source of targeted traffic will be from the top 3 search engines, this is the reason why developing a themed, content rich site is so important, but how do you recognize the potential for a specific concept?

Demand

A sufficient amount of people must be searching for your site theme or associated topics. This targeted traffic provides the potential for monetization.

Too broad

If your concept is too broad, although a large number of people may be searching for this theme, the competition will be crippling. It will be impossible to dominate the theme of Sport for example. Even a sub-category such as bowling would require such a massive investment in time and money to render it not economically viable, even if the monetization potential was high.

Too narrow

Likewise a concept which is too narrow will not provide enough demand for you to monetize. A Web site dedicated to The St Petersburg Professional Dwarf Tossing League might be a good example of this. An ideal niche which provides reasonable demand and low supply should be identified by studying Keywords associated with a potential concept.

Keywords

Number, demand and supply… How many keywords are available for your site theme and associated topics. Each page of your site should be built around (focused on) one specific keyword or phrase related to your theme. To find keywords related to your concept, how often they are searched for, and how many sites out there contain those keywords (a formula for profitability), visit Word tracker, they provide one of the best keyword research tools available on the internet.

Are there a good combination of high demand, low supply keywords available and are you starting to get ideas for creating content focused on each of those words?

Subject knowledge

If you choose a concept that you know well and that you are passionate about, it will show in the content you create for your site and it won’t seem like hard work to keep adding to it. There are subtle differences between sites created with passion and excitement for the content therein and sites which are not… your human reader will pick up on them and assign extra credibility to the former, this kind of pre-selling is very powerful when delivered naturally.

Monetization potential

A great site concept will offer good options for monetizing the targeted traffic arriving at your site. Whether your primary monetization plan is to sell hard, soft or drop ship products through an online store, sell a service, use Adsense or promote affiliate programs, you should assess the potential for monetization in the early stages of formulating a site concept. Creating lots of great content and building a well optimized site is a moot point if it offers no potential for monetization.

And finally

At every stage of the Web site building process, try to relax and have fun. Put yourself in the place of your target audience, sitting in front of a keyboard and revving up Google or Yahoo to start a search… what are they looking for? What approach will appeal to them? What is their demographic? The more you know about your target audience the more likely you are to provide a Web site that will attract the kind of targeted traffic you need for success.

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Developing A User Friendly Website

Sunday, June 21st, 2009 at 3:12 pm  
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One of the most important aspects of a successful business in Denver these days is a good website. And of all the aspects of a website that Denver web development teams address, the perspective of the user is the most important to your success online. If a user has trouble on your site in any number of ways, chances are they will not be back. Why should they bother with a website that does not take their comfort and needs into consideration? And what does that say about the business itself?

The truth is that while you may think of your website as a relatively static representation of your business, the user thinks of your site as an interactive tool. So it is vital that you approach web development, Denver related or otherwise, with the user in mind. The consumer wants to feel like they have made a connection with you rather than just viewing a static page of information.

So how do you accomplish this when planning Denver web development? First of all, take into consideration the different type of user you will attract. Some people may simply want to browse the pages with little or no action on their part. They may not be there to purchase anything, but instead to research an interest. So you need to provide a user friendly atmosphere for these visitors. This comes in the form of high quality content. If these people return time and again to do research on your site, they are more likely to make a purchase in the future.

The other type of use is online to take some sort of action, either by purchasing an item or enlisting a company to provide services. For this visitor, not only do you need to provide a smooth and error-free check out procedure, customizable search feature, and easy site navigation, but you also need to provide them with a way to interact with you.

This interaction goes beyond the standard contact page. The people who are purchasing your goods or services, or even the people who return time and again for your expertise, are your best sources of feedback. You wan their opinions on everything from the quality of goods sold to the preferences of navigation bar styles. They can help you discern new trends and to identify out of date offerings on your site.

For this kind of feedback, you need to bring the user into your website in a very interactive manner. This can be accomplished through message boards, forums, and surveys. You can also compile an email list of visitors to receive regular newsletters that allow for feedback. Other good ways to get customers involved in the site is by holding contests for free items or services.

Above all, always respond to email you get from users. Do not let the time and effort they invested in interaction with your company be in vain. Thank them whether their comments are positive or negative. A negative comment can actually help you more than a positive one can by showing where change is needed.

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Finding And Using A Free Web Site Template

Sunday, June 21st, 2009 at 8:40 am  
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If you want to make a web site, but have limited funds or limited design skills, you may want to consider searching out a free web site template. Finding a free web site template is relatively easy. In addition to web design firms, there are also many web hosting companies and domain name registrars that offer this service.

A free website template will provide the bare skeleton design. When you are ready to make a web site, you simply fill in the empty spaces with your own text. In certain cases, your free web site template will come complete with images, and in other cases, you will only have frames and backgrounds to build upon.

The free web site template that you decide to go with should be visually pleasing and have all of the features you will need to make a web site. Above all, it should look professional. Web visitors will judge your products and services on the look of your web site. Choose the wrong free web site template and you may send your traffic away in droves before they have a chance to get to know you.

More Tips for Choosing a Free Web Site Template
While it is nice to get something for free, you should never completely base your web site design decisions on price alone. When choosing a free web site template, it is essential that it contains all of the essential aspects needed to make a web site and manage it as your business grows. Particular things to focus on when finding a free web site template include:

Support – Choosing a company or web developer that can offer you ongoing support with your free web site template is important. If you have problems when you make a web site or try to make changes, you need to know that you have someone you can call on for help.

Credibility – The last thing you want to do is choose some fly-by-night company that has no experience or no track record of success. You will be much better off choosing a free web site template from a credible company that is sure to still be in business in the coming years.

Security – If you will be using a free web site template from your web host, you need to make sure that it comes equipped with the security features you need. Custom applications need to be accessible to the right people and the database must be capable of storing sensitive information.

Individuality – The one bad thing about a free web site template is the fact that other web sites may be using the same template as you. If you want to make a web site that is completely original, a free web site template may not be for you. If you will be getting the template from a designer or a service like your web host or domain name registrar, you may want to ask how many other sites are using a similar template.

Written by Ricco Richardson
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