Archive for 'Search Engine Optimization'

Spider Checking Your Website For Top Search Engine Rankings

Monday, January 16th, 2012 at 5:06 am  
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If you want your website to work for both search engine spiders like the GoogleBot as well as people, you have to spider check your work. If you don’t spider check your work – how do you actually know it works?

Search engine optimization or SEO is an environment where humans have limited visibility. There is definitely a limit how much human eyeballs alone can see in terms of how the GoogleBot sees your website without actually spider checking your work on Google.

Search engine spiders like GoogleBot are robot software that crawl your website for ranking. Google says compared to humans, “Bots access pattern is completely different” – one of the greatest understatements in Google’s Webmaster Guidelines!

People tend to assume Google rankings are much more automatic than they actually are due to this difference between how humans view a website and how robot search engine spiders view it for ranking.

If you’re an SEO and live and breathe Google’s algorithms, many of the problems you deal with on a daily basis is bridging the gap between what works for human visitors to your website and what works for search engine spiders that bring traffic.

Search engine visitors are the most affordable way of getting free, well targeted traffic to your website. However, one of the biggest SEO mistakes most people make is assuming their web designer is also a search engine optimization expert or SEO.

In most instances, you should not expect the person primarily concerned with the look and feel of your website and its coding to also keep up with the latest in Google’s algorithms that are constantly evolving and updating. While web design and SEO are both at the heart of your website’s functionality, never assume your web designer is also an SEO expert.

SEO is a different knowledge and software set than most web designers can devote time to or should be expected to stay on top of and perform at the highest SEO levels. SEO is also a one strike you are out environment. You can do a hundred things right but get one important element of SEO wrong and it can undo everything else you do.

The question to ask that can often make this point clear is to ask your web designer, “How do you spider check your work?”

Although Google’s Webmaster Guidelines provides tools and guidance as to how to check a website through a spider’s eye view – like looking at the site with a Lynx text based browser or use the fetch as Googlebot tool in Google Webmaster Tools – in fact, very few web developers have actually read and followed Google’s guidelines .

This is why spider checking your website is so important to see if what you thought you were communicating on the Internet is actually being seen and ranked on Google. If you haven’t spider checked your website, you simply can’t tell with human eyes alone if it is working on search engines. Here are a few easy ways to do that.

Site:Search

First enter into the Google search box:

site:yourdomain.com

A site:search is the single most important diagnostic search on all of the major search engines that tells you how that search engine views your website. Don’t put a space after the colon in a site:search or you won’t get the right results

Because your root domain without any slashes after the domain name is the top of your site’s hierarchy, you always want to see your root homepage as the top result of a site: search on Google.

If you don’t see your homepage at the top of a site:search, there may be a problem. Most of your ranking strength is focused in your homepage where the majority of the external links to a site usually point. The lack of appearance of your homepage at the top of a site:search on Google is one of the ways you can see if your site is under a penalty or downgrade – although this is not conclusive evidence of that fact alone.

Note carefully how your homepage displays with a site:search in Google’s and Bing’s listings. 65 characters are displayed of your homepage title in blue text at the top of your search engine listing, 150 characters of meta description appear under it – or a snippet of text from your body text that matches the keywords from a search request.

Click Your “Cached “Link

Next, on Google and Bing move your cursor to the right of the search engine listing to make your “Cached” link appear. On Yahoo, the cached link appears below the listing. Note the cached date – the last time the spider returned to your site for ranking.

If you get the result “Your search – site:yourdomain.com – did not match any documents,” that means either your site is not being crawled and indexed on Google – or you’ve entered the domain incorrectly so check your spelling carefully. It is also possible it has been removed from the index as a result of a penalty in extreme cases, although most of Google penalties don’t result in this extreme an action.

One thing you do want to look at is if Google is displaying the cached date immediately, or sitting on the results for a while running spam tests before publishing them. If Google is publishing the cache immediately, that’s a good sign.

Click “Text-only version” of your Google cache

Click the “Text-only version” link in the upper right corner of Google’s cache.

This strips the website down to the body text and image alternative text associated with graphic images that Google sees for ranking. After clicking the “Text-only version” link upper right corner of Google’s cache, many websites have major portions of their site or even the whole site disappear – meaning Google can’t see your content for rankings.

Clicking back and forth in Google’s cache of your website between the “Full version” and “Text-only version” upper right corner link is how you spider check your work to see if the GoogleBot and humans are seeing the same thing.

Google only gives you rankings for keywords it sees on your website in the “Text-only version” – unless you have links that read those keywords.

Unless you perform this test, you simply can’t tell if spiders are seeing your site properly or not – and very often, they aren’t and the web developer and site owner don’t know it. When Google can’t see important elements of your site as humans do, the result is that you have been hidden rather than promoted on the Internet.

Spider Check Your Keyword Densities

Next, enter a search you want to compete for and find your search result on Google. Once again, move your cursor to the right of the Google listing to make the “Cached” link appear and click it. Now you will see exactly how Google sees your keywords that are highlighted in the cache that match the keywords entered in the search.

To get an approximation of your site’s keyword densities that you want in most cases to be between 1-2%, copy and paste Google’s “Text-only version” into Microsoft Word and get a word count of how many words Google sees in the body text and image alternative text of the page. Now do a “Control find” for your keywords to see how many times they are actually mentioned.

1% keyword density is your keywords appearing once in a hundred words – 2% twice in a hundred words. You can compete for many searches with keyword densities outside of this 1-2% average, but you may not compete across as broad a range of searches as each keyword algorithm is very unique. Keep in mind your rankings are also dependent upon your keywords appearing in the link text pointing to your site which you can’t see looking at the webpage because it is an offsite ranking factor.

Other important ways to spider check your work is with Google Webmaster Tools that give you a wealth of diagnostics about how your site appears on Google, and Google Analytics that shows your traffic and what keywords are actually bringing you visitors to the site.

While spider checking your work on Google takes less than thirty seconds involving three simple steps; 1) Move your cursor to the right of your Google listing to make the “Cached” link appear, 2) Click your “Cached” link, and 3) Click the “Text-only version” link in the upper right corner, never assume your webmaster has performed this vital test

If after doing this test, important elements humans see on your webpage are not visible to the GoogleBot, your content has been effectively hidden from the Internet for ranking rather than your website promoting you. You need to study Google’s Webmaster Guidelines to diagnose what the problem is – and carefully follow them if you want people to find you at the top of the rankings for a Google search.

Steve Penny SEO specializes in local searches and is the top ranked site on Google for Green Search Engine Optimization.  To find out more about optimizing your Google Places page for local searches, please visit http://StevePenny.com

Why Search Engine Automation

Thursday, June 25th, 2009 at 12:10 am  
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The internet also allows business on a for broader field than ever before. We write a web page in the US, and make a sale later that day in China. This global marketplace ensures no lack of customers. If you have a product to sell, there will be a buyer somewhere. The problem is not a lack of customers, but an abundance of competition.

To navigate the sea, the early sailors used the stars to find their way safely to their destination. For the new sea of information, we now use constellations called search engines. These search engines index what web page has which content so you can find what you need easily.

The search engine is the key to home business automation. People may see your signs or banners, and a few might remember them when they need you. Most will go to their trusted search engine. They use the search engines every day, so they can’t be wrong, right?

Search Engine Optimization is how we show what our web sites are. In doing this, we turn the trusted search engine into a trusted advertiser. Our customer types in his keywords, and the search engine returns your site. Sounds simple enough right?

You notice I said “keywords”. Part of SEO is choosing your keywords that a customer will use to find you. Google adwords has a free tool which will allow you to type in phrases and see how often they were searched for. You can then search for those phrases and see how stiff your competition is. Researching your keywords is the most important task for SEO. The rest of your work depends on this.

The search engine bots aren’t easily fooled. They have to give good content, or it makes the search engine look bad. This means you have to have good content as well. A blog is a great start letting you can write about your product or service, and get the word out at the same time. Submitting these articles to other sites also give you trackbacks which help the search engines increase the ranking of your site. Just remember to use your keywords in your articles since this content is what the search engines are looking at.

In addition to the search engines there are directories. These directories were the predecessors of the modern search engine. While these have fallen by the wayside for the most part, they are still in use. There are many services which will submit your site to these directories, and help some of your home business automation.

The reasoning behind SEO is simple. Without Search Engine Optimization, Google does not know who or what you are. There are many excellent articles out there to help you do it yourself, or there are people who make their living just doing SEO. Whatever you do, this is the start of automating your home business.

Ray Owen has been a network engineer for fifteen years, and now owns Freenetbuz Home Business Automation. You can also follow his blog on home business automation here Automating Your Home Business blog.

Shortcut to practical information about effective keyword research – study this page.

5 Simple Steps To Small Business Success On The Internet!

Wednesday, June 24th, 2009 at 10:21 pm  
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For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.

Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in a business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.

Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?

Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:
* Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.
* Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.
* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
* Customized search engine optimization services, based upon individual needs and goals.

However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

The Five Steps to Success:

To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company. Consulting: Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.

Website Design: After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.

Website Development: The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.

Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.

Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.

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Benefits Of Webmaster Toolkit And Resources

Tuesday, June 23rd, 2009 at 1:34 pm  
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WebmasterGrade.com – a website offering a comprehensive set of webmaster tools and techniques to manage the contents of your website effectively. There are different tools available for SEO, domain searching and HTML in addition to multiple web utilities.

Webmaster resources provides complete solution for making your website worthy of display. A lot of webmaster tools and tips are available for improving the quality of your website. All these webmaster resources are available free of cost.

Search Engine Optimization or SEO is an essential element in website marketing. All those who want to be seen in the world of successful internet marketing should not overlook the roles of SEO. The website provides many SEO techniques like keyword quality analyzer and search position detector. These facilities analyze the quality of your search keyword, and if found unsatisfactory, suggest you new keywords after researching the contents of your website and comparing it with other similar ones.

The website has helpful tool to show the number of inbounds links that are indexed by Top 3 Search Engines – Google, Yahoo & MSN. Log on to the website and type your website URL in the given space and press the option ‘grade’. You will get a detailed report on the ranking and links associated with your website. You see Alexa Ranking of your website and the number of inbound links that your site has got from other websites. And of course, there is a star which spells out your grade, prompting you for further modifications for your website, if necessary.

This site is essential for new webmasters as the tools provided here rectify their common mistakes. These tools help resolve poor keyword analysis, identical meta-data, repetition and stuffing of keywords and wrong choice of URL Anchor Text.

The Domain tools like Domain Name Checker helps you to find the domain you are looking for or can even check the details of any existing one. There are many other powerful web utilities offered by the site. IP Address Locator is one of them. You can locate any computer around the world if you know the IP address. Another utility, Cron Generator allows you to schedule a program, which you wish to be repeated at a certain interval of time. In addition, there are certain tools available in this site, which enable you to protect the files online with passwords. Besides, many other attractive webmaster techniques are there to make your website user friendly and complete.

Various techniques are used by the webmasters to develop their web pages. In case, if you have any plans to improve your web pages and give them a unique look, all you need to do is, navigate webmastergrade and be the best in your field.

Written by Ricco Richardson
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My Mistakes As A Web Design Newbie

Monday, June 22nd, 2009 at 1:23 am  
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Learn from them

Approaching retirement age I was made redundant last year and decided to create my first web site, initially knowing little about it. I hope that, by reading about my experiences, that I may save you both time and money if you ever find yourself in the position of wanting to build a site with little initial knowledge.

eBooks
I bought five or six ebooks on how to make my web fortune from the one-page web-sites that you see on the web. The prices ranged from $9.95 to $29.95. It would be unfair of me to say that they were of no use, as you can always pick up the odd pointer, or contact. However, with the benefit of hindsight I would not have purchased any of them. Instead there are free, better written books which give you at least the same pointers, and often have more substance. You can download from my web site, for free, two excellent books by Ken Evoy, which will provide you with a good basic knowledge to move forward. Don’t get carried away with the sales hype contained in some of these “get rich quick” single page sales letters that offer huge free bonuses and an imminent price increase.

Universities and colleges
There are various colleges and universities on the web which promise you the ultimate in web creation, site marketing, search engine optimization and much more, “all under one roof” They usually have libraries of “how to” books and membership is by monthly subscription with some offering a lower fee for the first month. Have a look, by all means, I looked at three and claimed my refund within the stated period. I found that I could obtain similar information offered for free with a little searching, and that what they really offered was convenience.

Web Design software
I initially purchased a web site building package for $69.95 and was soon disappointed by its lack of functionality. I then looked over the shoulder of a friend whilst they showed me the workings of a top-end product costing nearly $400.00 but I found it to be too complicated with too steep a learning curve too be quickly productive. I posted a request for help on the Warriors forum and there were more recommends for a particular product than any other. So I decided that my first web site would be a review of that product, which I would create as a trial, before I went on to build a site that would aim at generating income.

What should the web site be about?
Several of the books that I read suggested that the subject matter should be about something that you enjoy doing and therefore you will create your site with more passion and enthusiasm. Whilst this is sound advice I found that the need to create a trial site, which would force me to learn the basics, was more than a sufficient driving force.

Domain name & Web hosting
Go for a dot com registration and pay no more than $10 per annum. Don’t go for free hosting, you get what you pay for. I looked at hosting sites that offered complete package with hosting, autoresponders, SEO and linking software and much more. Whilst everything was conveniently in one place they failed to convince me that each product would stack up well if they were competing in each niche market. I therefore opted for the best of breed approach and a little less convenience.

Search Engine Optimization
This was probably the subject that I was most worried about as I new that it referred to making a web site as easy as possible for the search engines to find, but I had no clue as to how to go about it. I have a free ebook that you can download entitled “Search Engine Optimization Made Easy” which will give you the basics to carry out this process. The book is really a plug by the author of SEO software for his excellent product. I was fortunate in that the web design software I selected also, somewhat unusually, held my hand through this process, carefully pointing out page, by page, what I needed to do.

Article Distribution
I was aware that, in order to succeed, I should submit articles to the numerous Article Directories present on the Internet. There are two ways to do this. By purchasing one of the two major pieces of software to assist me in doing it myself, or to use a company to do it for me. I looked at each way and found that, whilst both software solutions cut out some of the tedious manuals tasks of submitting to over 150 directories, it was still time consuming. Having examined the market place carefully, discounting any company who charged for a fixed number of submissions, I opted for one who for a fixed quarterly fee would submit any number of articles.

Link software
Again, so that I would get more site traffic, I new that I should get other sites to link to mine and that I would have to manage those links and the emails back and forth etc. I initially started to design an Excel spreadsheet linked to Microsoft Word but decided that I would still have to create the links pages by hand. My advice is to obtain software which houses all your links in a searchable database, handles all of the emails, including template housing, and that automatically creates the HTML link pages for you.

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Affiliate Marketing Strategies

Wednesday, May 20th, 2009 at 9:25 pm  
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Affiliate marketing is a low-cost way for merchants to sell their products. It is essentially a commission-based referral system where an affiliate markets a merchant’s product and gets a commission of the selling price. If you are thinking about becoming an affiliate marketer, you could be looking at a five figure income per month if you can join the 1% to 5% of the top affiliate marketers. Continue reading this article to find the affiliate marketing strategies you need to become one of the best.

Strategy 1- After you have joined an affiliate program and have a product to market, you need to promote that product. One of the most popular ways to promote your product is through pay-per-click engines, but you should be wary of doing this unless you know what you are doing.

Another way is to do search engine optimization where you write an article using a keyword related to your product. This article will draw people to your site which is where you sell them your product.

Strategy 2- Try to avoid the mistake of many affiliate marketers, which is choosing many products that are unrelated. Find a specific niche market and focus on promoting products that are related in that market. It makes no sense to have your company be focused on a work from home theme and then go and put articles about car stereos. Stay focused on one niche market.

Strategy 3- Do not use only one merchant, but promote products from a variety of merchants. This is important because if one merchant does not pay, you have others that you can begin to focus more on. You are going to need to watch out for exclusivity agreements though, which would stop you from being able to do this.

Strategy 4- Do not promote a product you know nothing about. By learning about the product and providing information about it, you will build your credibility which makes the customer more inclined to trust you. Building trust with your customer is the most important thing, because they will buy what you offer in the future.

Affiliate marketing is a great way to earn a good income. It is important for you to know that you are not going to jump to the top of the affiliate world overnight, but you will see success if you stay in it. With the four affiliate marketing strategies listed in this article, you could be joining the 1% to 5% of affiliate marketers that are making a five digit salary monthly.

William Hutchinson