Archive for 'Sales And Marketing'

Internet Ecommerce Business – Internet Marketing

Sunday, June 28th, 2009 at 2:55 pm  
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If you were to ask any Internet business owner about how well organized their operations are, they’ll more than likely say, Possibly not.

In fact, many organizations throw up an expensive website using all the latest bells and whistles, only to find it a generally unsatisfying experience. Apart from the technical versus sales and marketing issues of the website itself, many organizations, both in terms of appropriate behaviors, as well as of effective organizational designs has been sadly neglected by many established site owners.

You may have a business site with dedicated Web staff, yet it is poorly integrated within your parent organization and tasked with non-defined roles.
A simple question needs to be asked, Do you have a networking group directed by a chief Web officer and composed of dedicated staff for each business function? If not, then depending upon your organizations’ size and abilities, you’ll need to implement such a group or outsource those functions.

Typically, many conventional site owners have acquired organizational habits that are not well aligned to the needs of internet marketing. It should be noted there are various undesirable traits or behaviors found in many organizations that must be guarded against.

 
You might find that increasing complexity in your company has resulted in inflexibility and slow decision making processes. There is also a tendency towards internal conflict and stratification, as well as a leadership that would tend to emphasize capital investment as a solution to all problems.

 
The movement towards networking with a specific group, which characterizes a typical consumer goods business, will carry with it limited coordination among your departments and divisions resulting in a weakened sense of market trends and increased dissatisfaction.

 
These features are in direct conflict with what you should know about the cultural characteristics of pure successful ecommerce businesses. An Internet business is predominantly a flat organization with quick decision making, where risk taking is encouraged and failure is merely an education.

 
Employees may tend to work long hours at the office by choice and are very self disciplined. Typically, such companies use guiding principles rather than procedures and tend to lead by example. When these two types of cultural environments are brought together, unexpected and perhaps dysfunctional behaviors must be expected to emerge.

Given the cultural and organizational differences between new and old ecommerce businesses, the way in which you, as an established site owner should set up and manage Internet operations, is therefore extremely important.
 

One factor to consider, is that small Internet businesses are more flexible organizationally. You should consider that ecommerce has provided greater electronic quality for smaller businesses in relation to their larger competitors.
 

You will need an increased willingness to seek appropriate alliances and partnerships, plus consider organizational designs, company spin-offs, etc., that will provide convergence to the integrated business model required to overcome these mismatches in culture and outlook.
 

The many advantages derived from the Internet must be exploited both within and between existing sectors of your offline business. With the ways in which networked organizations are evolving, it should be realized that only those retaining an Internet culture, in a parallel or networking group style of operation, closely identifies with the ecommerce aspects of a business’overall objectives will become more successful.

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Making Money Online

Thursday, June 25th, 2009 at 12:35 pm  
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I asked 100 people what would bring them happiness in life. Ninety-seven of them said either health or wealth or both.

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The fact is, it really is pretty simple to have both health and make money at the same time, but it takes the right Product, Timing, Compensation and knowledge to do it, and most people just Don’t have it or see it.

I can’t tell you how many times we have heard “it takes money to make money”. Well, it’s not entirely false, but it doesn’t take a million dollars to make a million. Your Success starts with the right product, the right training,and the right Company.
You are an entrepreneur from day one, has a distinguished research and development team, a fantastic product that everyone can benefit from, fully staffed sales and marketing team, and a friendly customer support staff dedicated to your success. Basically this is the fastest growing company in American history, having reached $2 Billion in 4 years, faster than eBay, Microsoft, and Amazon.com. It is a debt free company with the most aggressive payment structure in marketing history (Fortune magazine).

Baby boomers are looking to get healthy and they are looking to do it holistically. They are expected to spend $1 trillion dollars. Robert Kiyosaki and Donald Trump said there are great benefits to network marketing if done correctly. We work with the TEAM and we build communities correctly so they last a lifetime.
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What Are The 7 Proven Principles Of Business Success?

Wednesday, June 24th, 2009 at 4:34 pm  
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The 7 Proven Principles to Business Success will overcome whatever limitation you have. Think of it as a recipe for success in business. All you have to do is first of all learn what the 7 principles are, and then apply them, in order. When you follow this recipe all of your challenges will fade away.

Why do you own a business? Isn’t it because you want a LIFESTYLE? You didn’t intend to work long hours, be stressed, have little time off and be hassled with staff and customers did you?

Isn’t it time you made some changes for the better? After all, if you want to change some things in your life, you have to change some things in your life. If you’re ready for a change here’s the magic recipe you need to follow…

Principle 1: Work on yourself to understand people.
Business is all about people isn’t it? You have them as customers, you employ them, but few people have realised the absolute key to success is understanding people at a much, much higher level. You sales and marketing skills are determined by what you know about people. Your leadership skills with your staff to get them to perform as well as you do is determined by your knowledge on people.

So what’s the best way to learn about other people? Easy, learn about yourself! You’re a people and the more you learn about yourself the more you automatically learn about other people.

Principle 2: Learn business success principles.
There are so many principles to business success, but I’ll emphasise just a few. One is, you’re in business to make a profit, not just turnover. Turnover is a job, whereas profit gives you a LIFESTYLE. Your aim should be to increase your net profit percentage of turnover, as this allows you to grow and pay yourself whatever you desire.

Net Profit percentage comes from improving everything you do, not just doing more of what you already do. How you answer the phone, how you greet people face to face, how you write your ads, improving your communication and leadership with your staff. All of these are areas to improve.

Another principle of business success is cash flow. Cash flow means having the cash in your bank account that should be in your bank account. If customers cost you money before you get any back, that’s negative cash flow, if you get cash before you incur a cost that’s positive cash flow. The better you get at getting money up front with deposits and getting people to pay on time the better your cash flow.

Principle 3: Set goals and have a plan to achieve them. Until you set a goal you don’t have a reason WHY you will improve your business, therefore the HOW doesn’t matter. People have to know why, before how. You’ll want to know how to grow your business once you have set a written goal.

When you have a goal its time to look at the relevant strategies for your business. I know of over 300 strategies, but most people can only think of about a dozen. Strategies are like tools. If you go to build a house with just a hammer, a saw and nails you will be building it for a long time. Business is the same. When people don’t know what strategies are available or suitable to them how can they effectively grow their business?

A Business Growth Plan is simply the order of implementation of those strategies beginning with the highest priority strategy. When you have documented goals for 3, 6, 9, 12 and 24 months with a list of strategies in order you have a Business Growth Plan that makes growing your business EASY!

Principle 4: Turn your staff into a TEAM.
Unfortunately business owners are trying to do it all on their own. They often don’t train their team regularly with team meetings or one on one allocated time every week. I believe you have one role as a business owner, to be a great teacher! Your aim should be to teach everyone in your business how to do everything you currently do, better than you do! And what does that then make you? Obselete! When business owners think no one can do my job as good as me, they are digging a big hole for themselves they will never get out of. Then they wonder why they are stressed, tired, work long hours and this happens more and more as the business grows. TEAM stands for Training Everyone Achieves More!

Principle 5: Build foundations for growth.
If you want to build your business to provide a great lifestyle you need to put foundations in, just like building any building. If you don’t intend to really increase your profits then you don’t need foundations. If you want to seriously increase your net profit percentage (even without increasing turnover) you must have strong foundations. When they build a skyscraper they don’t build up, they dig a big hole down.

The foundations in business are 2 things. First, having documented systems. A system is just a best way of doing something that everyone knows and uses that has been identified and written down. It helps consistency and efficiency and as you grow people are accountable to the systems, not to you the owner. That means you save time checking on everyone. Systems only work when you have worked with your staff to turn them into a TEAM.

Secondly, measuring everything is part of building foundations. If you haven’t measured your Key Performance Indicators how will you improve on them? Increasing Net Profit percentage of turnover comes from improving everything you currently do, remember?

I could write a book on measuring, it’s so important, I can’t emphasise it enough. When you’ve measured all your KPI’s you’re ready for…

Principle 6: Implement EFFECTIVE Sales and Marketing.
Everyone in business is already doing sales and marketing but how effective is it? You know when you have effective sales and marketing, here’s how: you won’t get so many price shoppers as your marketing already has “sold” them on buying from you. Your marketing is so effective you only have to run it a third as much because you can’t handle the increase in customers it brings you. And you’ll know your sales and marketing is effective because you put your prices up 20% and also increase your conversion with the price rise!

People in business don’t take responsibility for their sales and marketing and as a result they don’t get the results they desire. If you learn sales and marketing by paying a professional for a few months it will be the best investment you ever make. Once you learn the principles of success you can then add to them yourself, but often you need an expert to get you started.

Principles 7: Manage the business.
Unfortunately businesses aren’t managed at all well. You can tell by these examples… decisions aren’t based on numbers, there aren’t documented systems, regular weekly team meetings aren’t happening nor is weekly one on one team training.

Management is all of the above; it’s making decisions on numbers. e.g. you measure how many customers you serve in a week for each team member and measure the number of new customers each week and then work out your team can service 5 customers each per week. That means if your marketing can produce 5 new customers and if you’re at maximum service capacity you need to be thinking about getting a new team member very soon.

This is what management is, training your team weekly, documenting systems, measuring numbers, making decisions on numbers, setting goals and helping your team to achieve their own.

When you dedicate time to learn and then follow all 7 Principles, in the order above anything is possible. I’ve had clients increase their monthly turnover by 1,000% in just 5 months when the business wasn’t growing at all and the owners did it with ease and grace, no stress at all!

What’s your growth potential? Are you realizing it yet? If you’re not growing at 50%-100% a year you’re possibly not growing as fast as you could!

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