The intent of leverage is to return the most advantage with minimum effort. Specifically, for Internet Marketers that means most profit with minimum personal involvement.
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Marcus Buckingham and Curt Coffman recounted some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their findings, that are important for online marketers and home-based business owners are these: 1) Play to your strengths, not your weaknesses, and 2) Select staff for talent.
Online business has a rather large learning curve and involves a lot of different skills. Unfortunately, few people are personally skilled at all of them – and even those who are may not be making the best use of their available time and other skills should they focus on their weaknesses.
William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”
Tim Ferriss, author of “The 4-Hour Workweek” is a big advocate of the use of virtual assistants to handle repetitive, non-value-add tasks or other non-favored tasks. It may come as a surprise to realize that outsourcing is not restricted to the world of giant corporations, but given the low cost of international virtual assistants, even small, home-based companies can afford to outsource many tasks to virtual assistants.
One task that many internet marketers choose to outsource is article marketing. They see the value of article marketing, but either don’t like to write, don’t have the skills, or don’t want to spend the time, so they outsource those writing tasks to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on your weaknesses willonly incrementally improve results.
Which would you rather do – multiply your results, or simply see incremental improvements?
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