The research phase of any info product development is the most important part of the whole development process. If you do not do your research then you have no idea whether there is a market for your product.
Inexperienced markets create a productcreate a productcreate a product and then go looking for a market to sell it to.
This is a sure fire way to not make any sales.
Once you get to know the marketplace you may well be able to know by intuition what products that marketplace wants, but you will still research the market to ensure the demand is there.
If you don’t make sure there is a demand then you are going to struggle to make sales. Far too many marketers skip this phase thinking they know what the market wants.
The first step is to pick an idea you want to work with.
You may see something on the news, read something in a newspaper or hear people talking. You may see something in a shop – stores often have special promotions of popular and up and coming products. These may give you some good ideas
You can also look for niche forums and find posts talking about the problems people are facing. If the same subject is regularly repeated then you know it is a problem that a lot of people are facing.
Sites such as and are great sites to research popular topics and products. These can often give you ideas for products.
Once you have an idea for a product you need to ensure there is a demand for it.
Go to Google and type in some keywords relating to the product idea. Go through the organic search engine results and look for other information products. If there are, then you know there is some demand for products in that niche.
Look at the Adwords results as well. Are people advertising information products through Adwords? If they are then that is a giveaway that there is money to be made in that niche. Advertisers won’t be paying for advertising unless they are getting a return on their investment.
There are niches out there which have demand but the people who populate the niche either don’t have any money or aren’t willing to spend any money. You can find that some niches just don’t have any demand for products.
It is vital that you do your due diligence when you are thinking about creating information products. If you don’t then you could end up wasting money. If you spend good money and / or time creating an information product to find there is no demand you have wasted your time and money.
Too many marketers skip this step, thinking they know the market and are then very disappointed when they realise they are not making sales.
The marketers who are making good money online are those who research their product ideasproduct ideasproduct ideas no matter how much they think the market. Making sure the demand is there before you create a product is good business sense.
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