I am if truth be told a magnificent supporter of registering local domain names over domain names using the .com extensions. As soon as customers ask me for advice on deciding on a domain name, I will just about continually favour .co.uk over .com, being based in the UK and having patrons that are trading within the UK. Plus, they are cheaper to register.
But there are times when the domain name may perhaps benefit from being .com, .org etc. And I feel that if you are making a niche website then that is probably one of these times that you must glimpse further afield.
OK, so a .com outlay over twice the price of a .co.uk domain name. But the excellent advantage of the .co.uk domain names is that if someone is searching for a term and includes ‘UK’ then they are more likely to get a .co.uk name. When I’m hunting at search results there are times when I will go to the .co.uk names for the reason that I know that these are probably UK sites and more apt to be able to help me,
But not always. There are times when it doesn’t matter where the business is situated and any site will do. But this is usually with informational sites, not shopping sites. And possibly most niche websites will have some form of shopping area to enable affiliate commissions.
So why this turn of face? Well, you are purchasing, making and promoting for a short term a site that you want to sell for the maximum profit. The maximum profit comes from hitting the biggest expected audience. Using a local domain name will perhaps put off buyers in other countries, but using a .com should not put off buyers in your own country.
Also, you will most likely locate that it is harder and more time consuming to unearth and buy a domain name for a niche site using a .com URL. Although this sounds on the face of it a considerable disadvantage, you turn it into a huge advantage when it comes to selling the website. This is since buyers will also be struggling to unearth a wonderful domain name and therefore are more possible to be forced into the position of buying a domain name with traffic. Then hopefully they will buy from you.
So although I generally buy the less than half the price local domain names for most sites, if you are venturing into the field of niche websites then it is well worth spending the extra expenses and getting a wide-ranging domain name. After all, even if it does cost double the initial price, you might be hoping to be selling the site in 6 – 9 months since an established site and the buyer may possibly pay for the domain renewal themselves. There are plenty more work from home ideas on the blog.
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