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Using Press Releases To Get Traffic And Build Links To Your Website


One of the most powerful ways to bring traffic into a website and build links is to use press releases.

If you’re using online methods to distribute your press release, you’ll find that every time you submit on, it will bring in both traffic and links.

Even if your press release doesn’t generate any interest from reporters, it will still help your website.

A great press release can completely change your business and bring in a flood of traffic, links, and even get you on CNBC or Oprah.

Even when given all the benefits of press releases, however, most people will never use them.

They have a list of excuses that include: I don’t have anything newsworthy; My business is different; I don’t know how to write a press release; and this one really befuddles me – because someone might actually call them and want to interview them – they’d have to *gasp* actually talk about their business to someone.

Of course, they’re just that – excuses. Coming up with something newsworthy is relatively easy. Any business can benefit from the use of press releases, they’re even relatively easy to write. For those who are afraid you might actually have to talk to someone, though, I’m not sure what to tell you – a lot of times, no reporters will call, but they might.

Here’s a few tips for successful press releases.

1) Headlines Are Vital

Just like a great headline can make or break a salesletter, the headline of your press release can make or break it. If your headline doesn’t grab someone’s attention, then it doesn’t matter how great the rest of your press release is because nobody’s going to read it. If you need help coming up with headlines, just go to your library and look at the headlines of magazines and newspapers. You’ll find plenty of great headlines within their pages.

2) Not An Advertisement

Remember that your press release is not an advertisement. While you can certainly use them to promote a new product or service in your business, the actual press release should read like it’s being written by a neutral third party. Think of yourself as the reporter writing the story about the product, why it was created, and a little history. Don’t hype up the product, just give them the facts.

3) Quotes

Have you ever noticed how just about every article you read in a newspaper has a quote from one person or multiple people? That’s because quotes make your stories more interesting. Always include a quote from someone in your press release, even if the only person you can quote is yourself.

So next time you’re looking for to get more traffic or links to your website, give the press release a try.

Written by Ricco Richardson
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How To Select Your Product Line: Researching Your Market


Make Fact-Based Decisions

Choosing what products you’ll sell is one of the most important decisions you’ll make regarding your eBiz. If you choose your product line based on personal preferences or hot-item lists, you’re gambling with your business. There may not be a market for your particular tastes or the market may be saturated. And by the time an item reaches a hot-list, the supply has met or exceeded the demand.

That’s why you need to base all your decisions on your market research. Gather information about specific products, not just overall market data. You want to know exactly what the demand and competition is for your particular item. You’re looking for products with steady demand, but without a huge amount of competition—niche markets. Research can reveal a lot about what you should sell and how you should sell it.

Determine If Your Product Will Do Well

You need to find out if you can compete with a product before you decide to sell it. There are some questions you can ask that will help you determine if it’s a good choice for you:

• How much demand is there? Use tools like http://WordTracker.com or http://Terapeak.com to see how many people are searching for your product. You want items with a consistent, median demand.

• How much competition will I have? You can find your competition the same way your customers do—type the name of your item into a search engine and sift through the results. If the market’s flooded, be willing to keep looking—there are plenty of product markets out there with enough room for you.

• Can I be competitive? Consider your competitions’ retail prices and their shipping costs. They may offset the one with the other, so it’s important to look at both. Compare them with your own wholesale and shipping costs, and determine if you’ll be able to charge competitive prices and still make a profit.

WorldwideBrands.com offers a Market Research Wizard that takes all these factors into account and tells you how likely you are to be profitable with an item.

Find the Best Way to Market Your Product

In addition to showing you which items you should be selling, market research can also show you how you should be selling them. You can see what keywords people are using to search for your product and pick keywords for your ads and your optimization accordingly. You want focused words that will bring in the right kind of traffic—users specifically searching for what you’re selling.

You can also look at your competitors to see what the successful and unsuccessful ones do differently. Pay attention to their advertisements and auction listings to get an idea of what works and what doesn’t. The more familiar you are with your market, the better equipped you’ll be to succeed in it.

Written by Ricco Richardson
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I have noticed far too many people out on video networks, especially Youtube and it’s bunch in the marketing arena that are using blackhat marketing tactics in order to attempt to gain more exposure. I’m going to go over a few things with you guys that will not only be a short lived victory but also ruin you as a marketer entirely if you follow this path. Blackhat marketing is definitely not the way you want to go in order to make money online, you’ll want to go about it a completely different approach. Let me explain a few things talking about each thing in turn.

#1). If your video is about Revolutionary Matrix or IYP, do NOT include anything in the title, description nor keywords/tags about other companies. Say you made a video on the IYP Social Network and you’re actively promoting IYP, you do not want to put [gdi] [revolutionary matrix] [spider web marketing system] [10K Matrix] etc anywhere in your title, description nor tags/keywords. The reason why is this is considered Mass Advertisement and Misleading Text to Youtube and other video networks and will definitely get your Youtube Account suspended and possibly you permanently banned from the video network. Yes, it does increase your exposure when you do this sort of thing, but your exposure is coming with a severe price to pay, so therefor is a very, VERY short lived victory. Don’t want to do that. You will be severely screwing yourself if you do. Don’t shoot yourself in the foot. Also, it’s just wrong. Use SEO, not blackhat tactics.

#2). Do not use auto click applications, buy hits, nor use programs like Tube Increase nor Tube Thumper. These applications have proxy lists but those lists are outdated all the time as Google Youtube catches up with the proxies as fast as hell. Using these will increase your views, but it unfortunately won’t matter worth a damn as your view count will get chopped off and reduced, then frozen on top of that and with the possibility of going straight to being banned from Youtube itself. Again, increases exposure for a very short period of time, but it’s a very VERY short lived victory. Use SEO, not blackhat tactics!

#3). Do not create fake nor Multiple Youtube accounts to rate, favorite and share your videos nor subscribe to your own channel. This will get you higher up in the search results, but will also redflag Google/Youtube that you’re abusing their system and will be a short lived victory. It may seem like you know what you’re doing, but Google Youtube can and will easily track your IP Number across all these different “Fake Channels/Accounts” that you create and will ban you permanently. Again, a very VERY short lived victory and not worth the heartache of never being able to do video marketing again. Use SEO, not blackhat tactics!

#4). Many people for some stupid reason think that the best kind of video is going to be them by themselves making the video with no music, pictures nor text and just be straight into the camera all by themselves. This is pretty darn boring if you ask me and quite honestly, if all I have is sitting there and watching you flap your chops all day about some program that everyone else is saying, I’m probably going to go to the person that shows that he or she has the most skills, not the person that shows me that they indeed have a mic and webcam. It’s a common mistake that keeps being spread around by blackhat marketers, but to be honest, these blackhat marketers that are also acclaimed “Great Sponsors” don’t want you to know the information I’m giving you!

In order to be a sponsor, you need to communicate with people, be their friend, build relationships and use SEO and teach SEO in order to build your downline. This social manipulation garbage is just that, garbage. This blackhat stuff that some of these other companies are teaching out there, still, nothing but garbage. If a company teaches you garbage like this, then the company itself is garbage and the people that own and run the company are nothing but garbage.

You don’t need to know how to abuse a system in a way to get a short lived victory, because if you do, you’ll have a short lived downline as well. SEO is the only way to do it. Viral Cash Blogging, Viral Services, Viral Tactics, SEO Optimization, Forum Marketing and so many other tactics are far better than the blackhat methods that give that short victory and quick decline into failure. That’s why 90+ percentage of people that get into network marketing fail. They have people teaching them garbage but nothing about real SEO nor any viral marketing.

And yes, blogging using viral blogging and cash blogging is building a relationship. Relationships aren’t all about going off and being someone’s best friend all the time, relationships are also being known for being a guru, someone who speaks their mind, someone who tells it like it really is, someone who is real, someone they can count on, someone they can trust, someone that knows what they’re doing.

I for instance have a relationship personally with several thousand people right now, mostly due to my blogging, and my blogs become extremely viral. These people ever see my face, nor do they ever hear my voice. NEVER do they see nor hear me, literally. All I am to most people is a bunch of text on a website with the occasional related picture or two and that’s it. Yet I get signups left and right and drag in heavy hitters that some people can only dream of getting a hold of.

Right now, I’m literally bigger than some of the people you guys personally think are the biggest guys, but that’s only because they’re on the leaderboards in GDI, my records however, aren’t recorded on the GDI leaderboards, my records are elsewhere, especially within RM and IYP. This is why, none of these self proclaimed heavy hitters are even able to put a scratch on me. It’s because I use SEO, viral marketing and cash blogging. Most viral marketing doesn’t even require being SEO Optimized, it’s about syndication and how you perform the syndication. Google doesn’t even have to know your website, blog, video, etc even exists. All you need is the right syndication method that is heavily trafficed and BLAM, viral.

So stop the blackhat marketing already. It’s really pathetic and is going to be your downfall.

This article is copyright 2009/2010 by Glenn E Lee and written for the Increase Your Portion.com Social Network, Marketing System and Tools. The most powerful marketing system on the planet!
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