Website Traffic Archives

Effectively Promoting Your Business Via Facebook

Monday, March 7th, 2011 at 5:10 pm  
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There is a good reason why Facebook is becoming an integral part of any business’s online marketing strategy. The world’s largest social network has so much to offer your business; by not using it to your full advantage you are losing out on potential benefits. Millions of real people use this brilliant network, which is why there are so many ways you can actually leverage it to your benefit. Something you should be asking yourself is, what is the best way for my business to use Facebook? What are some actions steps you can be taking right now to make the most of this prospect?

Make a Fan Page: It’s shocking how hard many businesses find creating connections on Facebook, even if they don’t start their own fan page. The Facebook fan page offers business owners far more benefits than they can get from a typical profile. Fan pages aren’t limited in the amount of fans that you can have and, in addition to that, you are provided with extensive statistics that illustrate how your fans respond to you and what kind of return you’re getting for the investment of your time. After you’ve set up your fan page, you need to work really hard to build it. It’s going to take some time before you start accumulating fans but, eventually, everything is going to be worth it.

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7 Tricks To Enhanced Web Site Yield

Wednesday, June 24th, 2009 at 11:51 pm  
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You might have traffic arriving on your site and they are ticking over creating purchases, but how else may well you turn traffic into cash? Here are 7 steps that you in reality should be trying out, that we recommend to our local Southpoer web site design customers.

1) Display displaying adverts for other websites. Depending on your website, it may be suitable to carry a quantity of advertising. possibly Google Adsense or banner adds. Google, and similar schemes, have the useful advantage of deciding on adverts most liable to be clicked on according to the content of your website whereas banners, depending on their source, are liable to either be paying a fixed amount for being displayed or be an affiliate banner. With either of these you need to be look after the banners – removing those that expire and finding new ones for the reason that required. Also, for affiliate schemes, swapping between the best performing schemes.

2) Sell add on products. look at what they have in their shopping basket and see what other people who have chosen those items have bought with them. Doesn’t work so simply if you are using a third party’s shopping basket, but if it is coded using your own database then you could write a report to show you broad options and if you are a bit cleverer, also display the common choices either with the item or in the basket screen.

3) Sell special offers. Add minor ticket price items that they might be interested in. Display them around the basket areas of the website. All you need to be selling is little add on gadgets that don’t cost that much, but if there are enough extra sales, that can make a tidy amount of extra profit.

4) bestow free postage. Take a look at your customers’ average basket order value and bestow free postage for a small amount above that. Then watch and see if the average order value increases. The lure of a something for free could just encourage people to buy more. basically watch that people aren’t buying more then returning the extra (it’s happened before).

5) bestow special impart items for basket amounts. Again, look at the average basket order values and grant free or discounted goods when the basket total is a little more than average. If most people spend £20, then for £25 orders impart a small gift for free. And with a bit of luck watch your turnover increase. simply remember to state that the free gift ought to be returned if other parts of the order are returned.

6) Add monthly ‘trinkets’. Have a special low-cost item generated and each month make one of these available for above average order baskets. Using the same theory because the previous step, but encouraging the people to come back next month to uncover the next item.

7) Ask your customers to join your mailing list. Then you may well sell them more by telling them of latest stock, current promotions etc.

All are incredibly effortless ideas, aimed at increasing sales and bringing in more cash in other ways. If you need help constructing your site, don’t forget we supply an affordable website design service.

Grab free suggestions in the sphere of silver bullion bars for sale – your personal tips store.

What Your Traffic’s Telling You – 4 Things Web Analytics Can Teach You

Wednesday, June 24th, 2009 at 9:03 pm  
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Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well, in order to increase sales.

Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your web site:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates.
People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer visitors spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site.
Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.

3. You see if your traffic’s leaving as soon as they hit your landing page.
If they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience. Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”

4. You see where people are exiting your site.
This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire is too long.

Web analytics puts you in a position to see what’s working on your web site and what isn’t. It highlights where you need to make changes, and then measures how effective those changes are.

Written by Ricco Richardson
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Using Press Releases To Get Traffic And Build Links To Your Website

Wednesday, June 24th, 2009 at 7:51 am  
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One of the most powerful ways to bring traffic into a website and build links is to use press releases.

If you’re using online methods to distribute your press release, you’ll find that every time you submit on, it will bring in both traffic and links.

Even if your press release doesn’t generate any interest from reporters, it will still help your website.

A great press release can completely change your business and bring in a flood of traffic, links, and even get you on CNBC or Oprah.

Even when given all the benefits of press releases, however, most people will never use them.

They have a list of excuses that include: I don’t have anything newsworthy; My business is different; I don’t know how to write a press release; and this one really befuddles me – because someone might actually call them and want to interview them – they’d have to *gasp* actually talk about their business to someone.

Of course, they’re just that – excuses. Coming up with something newsworthy is relatively easy. Any business can benefit from the use of press releases, they’re even relatively easy to write. For those who are afraid you might actually have to talk to someone, though, I’m not sure what to tell you – a lot of times, no reporters will call, but they might.

Here’s a few tips for successful press releases.

1) Headlines Are Vital

Just like a great headline can make or break a salesletter, the headline of your press release can make or break it. If your headline doesn’t grab someone’s attention, then it doesn’t matter how great the rest of your press release is because nobody’s going to read it. If you need help coming up with headlines, just go to your library and look at the headlines of magazines and newspapers. You’ll find plenty of great headlines within their pages.

2) Not An Advertisement

Remember that your press release is not an advertisement. While you can certainly use them to promote a new product or service in your business, the actual press release should read like it’s being written by a neutral third party. Think of yourself as the reporter writing the story about the product, why it was created, and a little history. Don’t hype up the product, just give them the facts.

3) Quotes

Have you ever noticed how just about every article you read in a newspaper has a quote from one person or multiple people? That’s because quotes make your stories more interesting. Always include a quote from someone in your press release, even if the only person you can quote is yourself.

So next time you’re looking for to get more traffic or links to your website, give the press release a try.

Written by Ricco Richardson
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